SIAR Customer Intelligence

There are many reasons for running a market research that helps to understand your customer:

• You may identify weaknesses of your business
• It allows to listen to your customers, understand their needs and factors of selection and fine-tune your products/services
• Market research is a great support during identification of business opportunities and changing market dynamics
• It allows to increase number of customer and loyalty of existing customers
• Market research serves as a basis for informed business development decisions and effective strategies

SIAR has been engaged into consumer/customer research since the very establishment in the year of 1993, and topics touched upon since then have included (but are certainly not limited to):

• Satisfaction index
• Loyalty index: adapted approach to measurement of loyalty in various spheres
• Strength/Weakness portfolio
• Customer/consumer segmentation, including loyalty-based segmentation
• Customer behavior
• Brand awareness, image and reputation, tracking
• Usage and attitude
• Net Promoter Score
• Price elasticity
• Sources of information and contact with advertisement
• Etc.

In this direction SIAR implements both continuous and ad hoc researches, some of which are shortly described below (those marked with “TM” are the ones that can be conducted in Azerbaijan exclusively by SIAR):

• Brand PowerTM: innovative and useful method which achieves an accurate snapshot of brand performance using the latest thinking in neurosciences
• CrowdScreenTM: a competitive advantage over local concept testing products and competes well with leading global products. Identify winning concepts; Measure performance against global and local benchmarks
• SIAR PeoplesView: monthly omnibus-type survey among urban and rural population of Azerbaijan, where questions can be added by the subscribers. A useful instrument for companies, which want to have their own metrics of market development, as well as for those, who wish to use existing data (see examples below):
  • Within this project SIAR has developed a number of ready-to-buy indices on consumption, advertisement channels, cinema index, usage of internet, life style, and others. For instance, one of them is “EatDrinkEntertain” that was used during preparation of our article on coffee consumption: Keep Calm and Love Coffee
  • Besides, companies may avail themselves of different metrics on other products’ consumption, advertisement channels, usage of internet, life style, etc.
• Corporate 360: CustomerTM: loyalty-based segmentation of clients, loyalty index, satisfaction, net promoter score, strong and weak sides
• Corporate 360: BrandTM: brand tracking research influencing brand communication strategy
• Territorial analysis: surveys and observations that help identify optimal location of the store, expected people flow etc.
• Purchase Decision HierarchyTM: PDH simulates the real world decision making that consumers make everyday. Choice sets are presented in a logical process familiar to consumers. The analysis process derives the hierarchy of the attributes that make up the purchase decision
• Tailor-made surveys

For any questions/requests, please feel free to contact: office@siar.az