How to understand, which parts of your static or video ad do not attract attention, are not understood or create a negative effect?
SIAR Eye Tracking and Usability Studies allow evaluating and optimizing various kinds of static advertisings, billboards, websites, online stores etc.
In late 2014, SIAR acquired the Eye Tracking and Usability Analysis methodology. Special equipment and program allow determining how respondents' point of gaze moves, which areas attract attention, and which don't attract any attention, whether the website/online stores are convenient for users etc.
