How to identify and remove negatively affecting parts of your advertisement? How to improve its content and effect?
Apart from neuro-marketing techniques (such as Facial Emotions Tracking (link to FET), Eye-tracking (link to ET) and Emotional Response Analysis via EEG (link to EEG)) SIAR also conducts traditional researches aimed at advertisement optimization, including:
Qual ad tests
Ad tests via hall-tests for pre-tests of ads
SIAR Pre&Post for ad campaign impact analysis
And others
For any questions/requests, please feel free to contact: office@siar.az
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Media and Marketing Communications Research and Consultancy
