SIAR Research and Consulting Group unites companies engaged into research and research-based consultancy.
SIAR’s standing quality, focus on understanding of the Clients’ research needs and experienced challenges, responsiveness, responsibility and conformity with ethical standards as well as application of state-of-the-art methodologies, technologies and software (including both traditional and neuromarketing) have lead to its becoming a market leader in Azerbaijan and increase of geographical coverage to 8 CIS countries.
SIAR employs a wide array of research methodologies, including and not limited to:
Quantitative
• Face-to-face interviews (at home, at work, street/mall intercept, central location tests, etc.)
• Telephone surveys
• Online surveys
• Mobile surveys
• SMS surveys
• E-mail surveys
• Retail audit/store check surveys
• Traffic counting
• Etc.
Qualitative
• Focus group discussions
• In-depth interviews
• Dyads, triads
• Paired interviews
• Ethnography and observation
• Expert interviews
• Workshops
• Etc.
Desk research
• Literature search
• Case analysis
• Media content analysis
• Document analysis
• Public statistics analysis
• Import-export data analysis
• Etc.
Our approach to research is based on the following important principles
- Clearly understand the Client’s needs and challenges
- Identify and use the most optimal and relevant research techniques
- Employ honest, clever, energetic and goal-oriented people
- Invest into team’s learning and development
- Work in very close and friendly environment with client’s team
- Apply rigorous quality control methods (including audio and GPS control) and latest research techniques and software
- Involve experienced local and international experts
- Focus on findings and develop strong recommendations and predictions
- Be objective, responsible, open and transparent with the clients and partners and the team
Milestones of SIAR development
Facts and Figures
- 24 years of experience
- 26 continuous projects in marketing and media spheres
- Largest research and research-based consultancy in South Caucasus
- Partner of SIAR is the first and current ESOMAR Representative in Azerbaijan
- The only agency applying innovative neuro-marketing techniques in Azerbaijan
- Network of partners in more than 60 countries
- 8 CIS countries covered by our research projects
- Membership in 5 most prominent industry associations
- 1st company to apply computer-assisted personal interviews (CAPI) in Azerbaijan
- Weekly omnibus survey since 2015
- Research, consultancy, information services to more than 100 sectors
- 18000 is the largest sample size that we have so far covered within one single project
- Partner of world leading research agencies in the region of South Caucasus and Central Asia
- Ongoing retail audit and store check projects covering more than 10 categories
- 1st company to apply mobile surveys in Azerbaijan
Geographical coverage
Memb
ership
Membership in associations
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Esomar
Three managers of SIAR have been members of ESOMAR for many years. This World Association of Research Professionals was established in 1948 and currently has 4900 members in over 130 countries, and has jointly with International Chamber of Commerce drafted an ICC/ESOMAR International Code on Market and Social Research. SIAR abides to this Code in all its research projects; three our research managers have been members of ESOMAR for many years; and in 2015 a research director and partner of SIAR has been selected to be an ESOMAR representative in Azerbaijan.
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WIN/Gallup International
It was formally founded in May 1947 with 11 original members and Dr. George H. Gallup as its first President. Today the association consists of 72 largest and leading independent market research and polling companies in their respective countries and has research capabilities in more than 100 countries.
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ISA
Dedicated to scientific purposes in the field of sociology and social sciences, International Sociological Association was founded in 1949. It is an international sociological body, gathering both individuals and national sociological associations, and currently has 5000 members in 167 countries
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Azerbaijan Marketing Society
Azerbaijan Marketing Society was established in 2000 with the participation of specialists representing the marketing departments of different local and multinational companies operating in Azerbaijan. At present AMS consists of about 120 members, 12 staff workers, a network of external consultants/ experts and volunteers, including the members all over the regions of Azerbaijan Republic.
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