SIAR Facial Emotions Tracking allows to evaluate the advertising and relevantly save investments into advertisement campaigns
The project allows evaluating commercials on the second per second basis by measuring the emotional reaction to the shown video. It also helps identify strengths and weaknesses and to optimize the duration of the clip and thus investments in the advertisement campaign.
The first such project in CIS was implemented by SIAR for Azerbaijani GSM operator.
Short article on facial emotions tracking
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